Advertising Week 2009

ARF at Advertising Week

The ARF presented a special series of council meetings – 360 Media & Marketing, Multicultural, Engagement and our new Social Media council.

ARF Councils showcase best practices and introduce ARF members to new technologies and the latest thinking about all aspects of advertising and marketing research. ARF Council meetings will be open to all during Advertising Week 2009! Take advantage of this opportunity to join us for special sessions of the following councils: 360 Media & Marketing, Multicultural, Engagement and our new Social Media council.

Learn more about all Advertising Week events »


9:30AM–12:00PM Eastern

360 Media & Marketing Council

New Directions in Marketing Simulation, Scenario Planning, Communications Planning and Targeting
Industry leaders provide strategic insights and case studies showcasing how they addressed client targeting issues and how they helped their clients arrive at better communications plans through “what-if” scenario planning. Featured speakers include: Matt O’Grady, President of Nielsen Claritas, Damon Ragusa, CEO of ThinkVine, Ray Shynn, VP, Associate Research Director of Optimedia and Stacey Lynn Schulman, SVP, Entertainment, Sports and Digital Ad Sales Research, Turner Broadcasting.
Learn more about the 360 Media & Marketing Council »

1:00PM–3:30PM Eastern

Multicultural Council

The Time is Right: On the Path to Multicultural Business Growth
Ron Franklin, GlobalHue’s Vice Chairman Research and Planning (retired) & President of NSightsWorldwide LLC, will unveil a three-year ARF plan that will replenish, rejuvenate and reinvigorate multicultural marketing. Multicultural business success stories will be framed by the presentation of a powerful new segmentation program developed by the US Census Bureau to market the 2010 Census, by Nancy Bates, Senior Researcher for Survey Methodology, U.S. Census Bureau.
Learn more about the Multicultural Council »


9:30AM–12:00PM Eastern

Engagement Council

Engagement Moves Forward: New Case Studies and Evidence
Bill Siegel, CEO of Longwoods International, presents dramatic evidence of engagement at work in television and print advertisements. Belle Frank, EVP of Young & Rubicam showcases new work and solutions regarding engagement, including a client case study.
Learn more about the Engagement Council  »

1:00PM–3:30PM Eastern

NEW! Social Media Council

The ARF launches its new Social Media Council with a panel of industry experts including Christopher Andrew, VP/Group Director, Digitas Social; Mark Studness, Director E-Commerce, Verizon; Sam Ford, Director Customer Insights, Peppercom and Heather Maxwell, Lead in Consumer Insights on Social Media and Communities, General Mills, explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Learn more about the Social Media Council  »


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