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Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 77 offices in 50 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.
Time Warner Global Media Group partners with the world’s leading marketers to create ideas and initiatives that focus Time Warner’s premier assets against their business challenges.
A catalyst for collaboration across the company, the Global Media Group uniquely leverages Time Warner’s wealth of content, media platforms and consumer insights with enterprise-wide objectivity.
Through this mission, the Global Media Group contributes to the growth of advertising and distribution revenue across the Time Warner portfolio.
Cisco WebEx is the global leader in on-demand applications for collaborative business on the web. WebEx is an easy way to share ideas with anyone, anywhere. It combines real-time desktop sharing with phone conferencing so everyone sees the same thing while you talk. WebEx offers a full suite of Web collaboration applications for specific business processes including marketing, sales, training, and support.
Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. In business for more than 30 years, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. The agency's client roster includes: McDonald's, Procter & Gamble, Toyota, General Mills, Weight Watchers, ShoreBank, American Airlines, Illinois Lottery, Walt Disney World Resorts, Allstate, Eli Lilly and Zimmer.
At Carat, we feel that to build our clients business we need to put the right people in charge of a brand’s marketing communications: the consumer. Therefore, our mission is: To deliver superior client results through consumer centricity.
While the concept sounds simple and many agencies talk about the consumer, Carat delivers on its mission, which often requires us to reinvent, redefine and rewrite the established rules of marketing communications.
It should not be a surprise that we view media differently from other media agencies. Specifically, we do not believe that media is just a delivery mechanism for creative assets. Rather, we see media as a core platform for building and reinforcing brands. We cannot deliver this platform without a consumer centric approach which allows us to dig deeper and unveil consumer insights and truths regarding the interplay and interaction of the consumer, the brand and the media. This is the centerpiece of the Communications Plan – a concept which Carat pioneered and activated across the American advertising industry – and a key benefit shared by all of our clients.
Another key component of consumer centricity is the ability to offer clients expertise across the continually expanding portfolio of consumer touch points. Digital is the key media currently driving this expansion. Carat was the first and only major agency to fully integrate its digital and traditional operations, allowing it to provide the media agnostic solutions required by consumer-driven strategies. Therefore, it should not be surprising that Carat’s media buying mix is the most digitally diversified of any major media agency, representing nearly 20% of total client billings.
ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As award winning, digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.
ADCENTRICITY delivers effective advertising campaigns over 80 network partners, more than 150,000 screens and provides 275 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.