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The Advertising Research Foundation (ARF) provides leading and bleeding edge solutions for our members, and evangelizes the leaders that lead them into action..
Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable – knowledge that empowers our members to have a true impact on their marketing programs and their organizations.
The ARF was founded in 1936 by the ANA and the 4A’s as an open-minded, unbiased environment, free of partisan interests. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of smarter and more effective marketing communications for business growth.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
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See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
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