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About ARF

The Advertising Research Foundation (ARF) provides leading and bleeding edge solutions for our members, and evangelizes the leaders that lead them into action.

Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable – knowledge that empowers our members to have a true impact on their marketing programs and their organizations.

The ARF was founded in 1936 by the ANA and the 4A’s as an open-minded, unbiased environment, free of partisan interests. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of smarter and more effective marketing communications for business growth.


  • ARF In the News
  • ARF Press Releases
September 11, 2013
It Pays to Be 'Liked'
August 1, 2013
The 2013 CRM Rising Stars
June 25, 2013
Cannes Lions 2013
January 3, 2013
Research: Fixer-Upper
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June 24, 2008
JAR Best Paper Awarded
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Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
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Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
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