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Never Before Heard Research on Social Media, Mobile, Cross Platform, and More
Featuring 40 innovative research papers
The ARF White Paper: Digital & Social Media in the Purchase Decision Process
Now Available! This paper explores changes in the purchase process for consumer goods brought about by digital and social media.
Never Before Heard Research on Social Media, Mobile, Cross Platform, and More
Featuring 40 innovative research papers
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'Agility is the watchword of the day'
posted: April 30, 2013
ADVERTISING RESEARCH FOUNDATION NAMES GAYLE FUGUITT AS ORGANIZATION’S PRESIDENT/CEO
posted: March 18, 2013
The ARF's CEO Gayle Fuguitt on AM 8.0
AM 8.0 - Colleen Fahey Rush
AM 8.0 - Joan M. Lewis
AM 8.0 - Artie Bulgrin
Jun 10-11 Event:
Audience Measurement 8.0
Jul 02-23 Event:
Audience Measurement Plus 8.0
Ad Engagement Relatively Strong for Made-for-Web Video Content
All Eyes on Native Advertising, Despite Uncertainties
Shopper Marketing is Going Mainstream
Optimize Format for Effective Multi-Media Viewing
Advertising Product Results? Put Images Closer Together