Re:think 2011
 

Re:think 2011 – ARF Annual Convention + Expo

Thank you all for attending Re:think 2011!

Join us Next Year: March 26–28, 2012 at the Marriott Marquis, New York City

 

Quotes from the Conference

"25 years ago 2 mobiles for 1000 people, today 2000 phones for every 1000 people in the world"
Reuben Mark, Retired Chairman and CEO, Colgate-Palmolive Company

"Online research is often like combat fishing in Alaska during the salmon season"
Jeff Welch, President, Opinionology

"Research is not about providing insights, it's about provoking transformation"
Stan Sthanunathan, VP, Marketing Strategy & Insights, The Coca-Cola Company

"If you don't like change you are going to like irrelevance even less"
Joe Tripodi, EVP and Chief Marketing & Commercial Officer, The Coca-Cola Company

"Research has moved from observer, measurer and integrator to navigator and reputation guardian"
Reuben Mark, Retired Chairman and CEO, Colgate-Palmolive Company

"I would kill the notion of impressions as a meaningful measure, I am more focused on expressions"
Joe Tripodi, EVP and Chief Marketing & Commercial Officer, The Coca-Cola Company

"Market research is like a lego box. We're now less focused on the bricks and more focused on building"
Eric Salama, Chairman and CEO, Kantar

"The harder you work on the business strategy the easier everything else is"
Chuck Porter, Chairman, Crispin Porter + Bogusky

"Apple = simplicity"
David Calhoun, CEO, The Nielsen Company

"Nothing communicates more meaning than a 30 second TV spot"
Grant McCracken, Author of Chief Culture Officer

"The power of 'I'll have what she's having'"
Mark Earls, Consultant HERD Consulting

"I'd love to tell you the way to solve every problem is to take a very long warm shower"
Jonah Lehrer, Contributing Editor of Wired and Author of How We Decide

"foursquare puts small business advertising in the hands of customers"
Naveen Selvadurai, Co-Founder, foursquare

"Whatever media you use, it doesn't matter without great creative"
Domenico Vitale, Founder and Chief Architect, People Ideas & Culture

"foursquare and Groupon wouldn't exist if we were all individual in our choices"
Mark Earls, Consultant, HERD Consulting

Four revenue models:
–Sell a device or product (e.g. Apple)
–Sell a service or content (Film industry)
–Revenue from advertising (Television)
–Revenue from donations (PBS, Wikipedia)
Timothy Wu, Professor of Law, Columbia University and Author of The Master Switch

"Age is a poor surrogate for purchase behavior"
David Poltrack, Chief Research Officer, CBS Corporation; President, CBS Vision

"In neuromarketing there is no M = MC squared equation"
Richard Thorogood, Director of Strategic Insights & Analytics, Colgate-Palmolive US Company

"People say no … then they do yes"
Richard Thorogood, Director of Strategic Insights & Analytics, Colgate-Palmolive US Company

[Two of nine] Opportunities for the industry:
- Shortage of Talent – "criminal neglect" of developing talent across advertising and marketing industry
- The Web – "disintermediating" legacy businesses
Sir Martin Sorrell, CEO, WPP Group

"We have become a nation of numbers"
Robert Groves, Director, U.S. Census Bureau

"Melting pot – salad bowl – parfait"
Guy Garcia, CEO, Mentametrix

"Randomized trials are the gold standard"
Duncan Watts, Principal Research Scientist, Yahoo!

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