Blog

Mobile Accounts for a Third of Global Ecommerce Sales

Mobile now accounts for 30% of eCommerce transactions globally, according to a new report from Criteo. Among the trends highlighted:

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The Elusive Millennial Male

Research from Nielsen reveals insights into Millennial males, a group often perceived as elusive to marketers:

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Email Preferred for Brand-Consumer Communications

Survey results from MessageSystems highlighted in Media Research Brief suggest that email is consumers’ preferred method of communication with brands. This was true for both initiating communication with brands on non-emergency customer service issues, as well as receiving special offers or coupons.

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US Remains Most Valuable Nation Brand

Brand Finance’s annual report confirms that the US remains the world’s most valuable nation brand. The report, which was highlighted in Research, looks at the impact a country’s reputation and image has on governments, investors, students, and consumers. China, Germany, UK, and Japan round out the top five. 

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Streaming Cannibalizes TV Viewing, But Not Ad Dollars

CBS research unveiled last week suggests that streaming on Netflix and other services has started to cannibalize TV. The study found that households with Netflix watch significantly less traditional television than homes without Netflix.

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Ad Companies Slightly Lower 2015 Global Ad Forecasts

The Wall Street Journal reports that forecasts released by GroupM, ZenithOptimedia and MagnaGlobal each placed 2015 growth of the global advertising market at around 5%, driven by digital advertising. These projections reflect a slight downward revision versus previous estimates.  

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One in Five Americans to Purchase a Wearable in the Next Year

Research from Ipsos reveals that 18% of American adults say they will probably or definitely purchase a wearable device in the next twelve months.  Fitness monitors and watches are among the products likely purchasers are most interested in, followed by jewelry, glasses, and contact lenses.

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56% of Digital Ads Served Are Never Seen

Research released by Google and highlighted in Ad Age suggests that over half (56.1%) of internet ads are not seen by humans. Publishers’ viewability rates are on average at 50.2%. Other findings in the report:

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Content is King, But Viewing Habits Vary By Demographic

Nielsen’s recent Total Audience Report highlights differences in modes of content consumption among ethnicities. In the last quarter, Black viewers spent more time watching traditional television than any other ethnic group. On the other hand, Asian Americans’ time spent watching traditional TV dipped 6% from the same period last year. Their time spent watching online video, however, increased by 17%.

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Mobile Native Ad Benchmarks Set

WARC cites figures from Polar which suggest higher click through rates and engagement levels for native ads shown on mobile devices than those shown on desktop computers.

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