Blog

Mobile Becomes America’s First Screen

A study from Flurry indicates that daily time spent on mobile has pushed past TV. While average TV time remained constant at 168 minutes, time on mobile devices increased to 177 minutes as of last quarter.

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Nearly Two-thirds of Non-Direct Inventory Deemed Non-Viewable

Mediapost cites data from Integral Ad Science, which found that only 36.7% of all display ads purchased on networks and ad exchanges in the third quarter were deemed ‘viewable’, based on MRC’s standard of 50% of the ad being in-view for at least one second.

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41% of Millennial Consumers Are Brand Ambivalents

IBM’s Consumer Products Study finds that consumer brand loyalty is fickle, and no longer associated with repeat purchasing. The report identifies four consumer clusters: Brand Enthusiasts, Brand Ambivalents, Product Purists, and Disassociated Shoppers.  These groups differ in their levels of communication with brands, willingness to provide input, and degree of comfort in sharing personal data.

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Monday Newsletters Have Highest Open Rates

A recent Research Brief reports that email newsletters that arrived on a Monday had a 12.9% open rate in the second half of 2013, citing data from the 2014 Email Marketing Metrics Report by MailerMailer.

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Native Ad Spending to Jump Despite Marketer Reservations

Top marketers including Ford, Kimberly-Clark, GE, and HP plan to increase spend in native advertising, according to eMarketer. The research firm forecasts spend at $4.3 billion in 2015, a 34% increase versus the current year. This figure will climb to $8.8 billion by 2018.

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Social Intelligence in 2015: The Next Generation

Thought Leader Webcast

Free for ARF Members

Thursday, December 4, 2014 1:00–2:00PM ET

Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end.

New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative – but quantitative and predictive!

This webinar with three of the industry’s key thought leaders will demonstrate how the power of social data can be mainstreamed into brands for competitive advantage in ways not available even a year ago.  Along the way, participants will learn about how to best navigate this complex landscape including technologies, models and the industry’s newest, groundbreaking research applications.

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ARF Re:think 2011 Sitdown with Radha Subramanyan

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Radha Subramanyan from NM Incite.

ARF Re:think 2011 Sitdown with Jeni Chapman

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Jeni Chapman, Executive VP of the Brand Communication division for Harris Interactive.

ARF Re:think 2011 Sitdown with Rob Key

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Rob Key, CEO of Converseon.

ARF 2011: interview with Jane Clarke

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.