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Social Intelligence in 2015: The Next Generation

Thought Leader Webcast

Free for ARF Members

Thursday, December 4, 2014 1:00–2:00PM ET

Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end.

New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative – but quantitative and predictive!

This webinar with three of the industry’s key thought leaders will demonstrate how the power of social data can be mainstreamed into brands for competitive advantage in ways not available even a year ago.  Along the way, participants will learn about how to best navigate this complex landscape including technologies, models and the industry’s newest, groundbreaking research applications.

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ARF Re:think 2011 Sitdown with Radha Subramanyan

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Radha Subramanyan from NM Incite.

ARF Re:think 2011 Sitdown with Jeni Chapman

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Jeni Chapman, Executive VP of the Brand Communication division for Harris Interactive.

ARF Re:think 2011 Sitdown with Rob Key

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Rob Key, CEO of Converseon.

ARF 2011: interview with Jane Clarke

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

ARF 2011: interview with Luiz Duarte

Luiz has served as director of studies and marketing for Sony Pictures, American public television and TiVo. He has published several books. He holds a Ph.D. in media and an M.A. in telecommunications from Michigan State University.

Lee Rainie Pew Internet

Internet expert Lee Rainie explores how people use digital technology and how that makes audience measurement more complicated than in the past. The good news is that the coming exaflood of data will give everyone a chance to improve measurement systems and make them more useful.

Peter Pynta & Richard Silberstein – Neuro Insights

Peter Pynta & Richard Silberstein – Neuro Insights talk about neuro-marketing @ The Advertising Research Foundation Audience Measurement conference.

ARF – Emerging Hot Topics 1

1. Measuring the Moving Screen: The Future of Tablet Measurement
In 2011 the market has seen rapid growth in tablet offerings. The market shift is leading cable operators and media companies to question how tablets will transform consumers viewing behaviors in the home and beyond. Nielsen will discuss the impact of tablets like the iPad to the marketplace and the challenges these new screens bring to measurement.
Speaker:
Matt O’Grady — EVP, Media Audience Measurement, The Nielsen Company

2. The Television Audience Redefined: An Update
An industry giant explains moving beyond demographics.
Speaker:
David Poltrack — Chief Research Officer, CBS Corporation; President, CBS VISION

3. Insights for the Future of Online Video Commercialization
This session will describe the Turner Broadcasting and Magna Global Study which explored the actual behavior of consumers when exposed to various thresholds of commercialization in full-length television programs viewed online.
Speaker:
Stacey Lynn Schulman — SVP Research, Turner Broadcasting Sales, Inc.

4. What’s the Real Role of Social Media in the Marketing Mix?
Be the first to see key findings from a brand new, consumer “touchpoints” study exploring the impact on attitudes and purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
Speakers:
Walter Carl — Founder and Chief Research Officer, ChatThreads
Irfan Kamal — SVP, Digital/Social, Ogilvy

The ultimate answer to “What’s in it for me?”

One of the biggest challenges in digital is knowing what and how to measure. Ted McConnell has a new perspective. Watch this interview before your next metrics meeting. See imediaconnection.com for more.